The Original Hooters teams up with Amaze to launch online merchandise store

Amaze announced a partnership with The Original Hooters, unveiling a comprehensive online merchandise store that delivers their most iconic products to fans worldwide. Through The Original Hooters store, fans can access a curated collection of The Original Hooters’ beloved merchandise. The initial launch features 13 carefully curated products, with plans to expand the collection rapidly.

Since its founding in 1983, The Original Hooters has evolved into a cultural icon, with its merchandise becoming sought-after by fans and collectors alike. This store represents the first step in a broader initiative to bring individual The Original Hooters locations and their talent into the e-commerce space, enabling them to offer unique and localized merchandise to fans across the globe.

“This partnership signifies an exciting new chapter for both The Original Hooters and creator commerce,” said Aaron Day, CEO at Amaze. “We’re creating a blueprint for how iconic hospitality brands can connect with fans in meaningful new ways. Through our Spring by Amaze platform, we’re making it possible for The Original Hooters to expand their merchandise program thoughtfully while maintaining the brand authenticity that fans have come to love.”

This launch lays the groundwork for future growth, including opportunities for The Original Hooters talent to create and sell their own branded merchandise. This expansion will offer fans innovative ways to support their favorite personalities and further solidify the connection between the brand and its loyal community.